The collection includes BoxLunch exclusives such as the crewneck, coin purse, wallet, crossbody bag, mini backpack, hoodie, t-shirt, and more.

Here’s a look at the Sanrio Hello Kitty and Friends Bento Box Mini Backpack, which is available to purchase at BoxLunch.com.

The Sanrio Hello Kitty and Friends Bento Box T-shirt

You can order the shirt at BoxLunch.com.

You can check out the rest of the Hello Kitty Bento Box Collection at BoxLunch.com.

The post The Hello Kitty x Bento Box Collection Is Now Available from BoxLunch appeared first on Nerd Reactor.

The event featured desserts including Pompompurin Banana Pudding, Keroppi Matcha Tiramisu Cup, and Hello Kitty and Friends Mini Apple Pie Tarts.

The exclusive menu for the event included Slider with Tots and drinks such as Pochacco Green Juice, Cinnamoroll Choco Chai Latte and Friendship Strawberry Matcha Lemonade.

Guests were able to celebrate friendship with the new “Friendship Festival” in-game update on Sanrio’s narrative-driven life simulation game Hello Kitty Island Adventure, which is available on Apple Arcade. Developed by Sunblink, the cozy game was released last summer and is celebrating its first anniversary.

For more information on Hello Kitty Island Adventure, you can visit the official site here.

International Day of Friendship celebrates the power of connection and relationships. It serves as an important moment for Sanrio, as friendship, kindness and inclusivity are at the core of the brand.

About Hello Kitty Island Adventure

Synopsis: When My Melody is invited to open a gift shop at Big Adventures Park, she invites Hello Kitty and her friends—including you!—to come along for a tropical island getaway. But things go sideways upon arrival, with the friends separated and the park found abandoned. Join forces with Hello Kitty to restore the island’s beauty and the desolate theme park to its former glory!

The game features a massive world with over 40 hours of gameplay, with more content to come. You’ll be able to visit places like Spooky Swamp, Mount Hothead, Gemstone Mountain, Rainbow Reef and more. The island offers plenty of activities including crafting, creating, collecting, baking, brewing potions, fishing and more. You’ll be able to invite a friend in multiplayer with an invite code and have them check out your decorations or vice versa.

The post Sanrio Celebrated International Day of Friendship at Gudetama Cafe in Buena Park, CA appeared first on Nerd Reactor.

In the life simulation game developed by Sunblink, players are able to create their own Sanrio avatar including clothing options. After creating your character, you’ll be a passenger inside an airplane, getting to interact with different Sanrio characters. Your mingling is cut short due to an accident, causing all those inside the airplane to balloon down onto a deserted island. Now it’s up to you to bring life back into the abandoned island and make it a welcoming place for the new inhabitants.

I was invited to the Hello Kitty Island Adventure launch party at the Hello Kitty Cafe in Irvine, CA. It was a perfect venue for the event with Hello Kitty and Keroppi mascot appearances, latte drinks, macarons, and more. The Bow Room is usually booked with reservations, but this was my chance to check out the back room during the event. Also in attendance were team members from Sunblink and Sanrio. Check out our adventure in the video below.

“So this is one of our big mechanics for current and future extensibility,” Sunblink Founder and CEO Julian Farrior tells Nerd Reactor about the importance of the cabins. “So if you decorate the cabin in a certain way after you play for a while, you can bring new characters into the game that have new classes, new content, new items, new friendships, all of that. It makes it an even bigger world than it currently is. So one of our goals here was to create a really big world from the get-go with about 20 known Sanrio characters. But what we want to do in the future is continual updates and almost treat it like a live game. We’re bringing content on a cadence – a cadence that will keep players happy and engaged and enjoying the experience. So that’s kind of the goal.”

“We got a team of 35 people together to make this,” Farrior continued. “Relatively small team [building] kind of the dream of this massive open world life sim in the Sanrio universe. And you would be surprised at how compelling that was. Obviously, Sanrio wants to build up their digital world. We worked with a lot of other IP holders, but this was the perfect marriage for that. So I see is that the climbing meter that i saw. Exactly. So look you know, this is probably sometimes like animal crossing one part breath of the wild one kind of original and so there’s a rich question.”

About Hello Kitty Island Adventure

Synopsis: When My Melody is invited to open a gift shop at Big Adventures Park, she invites Hello Kitty and her friends—including you!—to come along for a tropical island getaway. But things go sideways upon arrival, with the friends separated and the park found abandoned. Join forces with Hello Kitty to restore the island’s beauty and the desolate theme park to its former glory!

The game features a massive world with over 40 hours of gameplay, with more content to come. You’ll be able to visit places like Spooky Swamp, Mount Hothead, Gemstone Mountain, Rainbow Reef and more. The island offers plenty of activities including crafting, creating, collecting, baking, brewing potions, fishing and more. You’ll be able to invite a friend in multiplayer with an invite code and have them check out your decorations or vice versa.

The post Hello Kitty Island Adventure Is a ‘Massive Open World Life Sim in the Sanrio Universe’ appeared first on Nerd Reactor.