Mattel and Pokemon Continue Partnership for MEGA Toys and Building Sets

This week, Mattel announced that it has renewed its licensing partnership with The Pokémon Company International under the building sets category. Mattel will carry on with producing its line of Pokémon toys and buildings sets under its MEGA brand.

Through MEGA, Mattel has produced buildable characters, playsets, building blocks and sets in the Pokemon world that includes characters like Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados, and Eevee. The partnership between Mattel and The Pokémon Company International will allow for new MEGA products for fans of the franchise in the future.

“The Pokémon Company International has built an incredible franchise for more than 25 years,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “We are proud to continue creating amazing products that allow fans to build and experience everything they love about Pokémon.”

“Mattel continues to be an ideal partner in helping us deliver fun and innovative ways for fans to engage with Pokémon through construction play,” said Amy Sachtleben, Senior Director of Licensing and Promotions at The Pokémon Company International. “Toys play an integral role in the Pokémon brand’s goal of bringing the joy of the brand to all types of Trainers, and we look forward to our renewed collaboration in supporting this mission.”

Check out the available Pokémon toys from MEGA at https://shop.mattel.com/collections/mega-pokemon.

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