Visiting Mattel HQ, Sneak Peek at 2023’s Masters of the Universe Action Figures

Photo by Nerd Reactor

This year marks the 40th anniversary of Masters of the Universe, and it has been a momentous occasion for Mattel, the creator of the franchise. There has been a new resurgence for the franchise with two Netflix animated series including 2021’s He-Man and the Masters of the Universe and Masters of the Universe: Revelations. Mattel has continued to produce action figures, and during this year’s San Diego Comic-Con, there were exclusives like the He-Man vs. Skeletor 40th Anniversary 2-Pack. The company has more in store for collectors and fans, and Nerd Reactor was invited to its headquarters in El Segundo, California to see the upcoming action figures in person as well taking a tour.

During the tour of Mattel HQ, we had the chance to check out different parts of the building including the 3D scan center, model shop, sound lab, and the Eternia room.

The Sound Lab

Photo by Nerd Reactor

I was surprised to find out that a toy company has a sound lab, and it’s one of our first stops. A few in our group were able to go inside the sound booth and try out their best He-Man and Skeletor voices. A clip from the cartoon played on the screen, and they were instructed to act out and match the lip-syncing to the scene. One member truly had the power of Grayskull on their side and captured Skeletor with his own hysterical take.

The Model Shop

Photo by Nerd Reactor

The model shop was part of where the magic happened, giving the toymakers a better look at the final product. The rooms had different 3D-printing machines, and there were plenty of parts and accessories lying around for testing and prototypes. One important aspect is the color chart on a table to make sure the colors are accurate and consistent.

3D Scan Center

Photo by Nerd Reactor

The 3D Scan Center is a huge room with a ball-like tent at the center. Inside this tent is a bunch of cameras that take all the photos and create a 3D scan of the individual inside.

Photo by Nerd Reactor

With the photos captured, the results are then taken to the Model Shop, revealing the finished product.

Eternia Room

Photo by Nerd Reactor

We had the honor of entering the Eternia Room, a place for fans of He-Man and the Masters of the Universe. It contains figures, statues, and merchandise from the franchise throughout the years.

Photo by Nerd Reactor

What’s Coming to Masters of the Universe

During the event, Mattel gave us a sneak peek at what’s coming to the Masters of the Universe toy line. Check out the photos and description below:

Masterverse Deluxe Revelation Duncan Figure

Photo by Nerd Reactor
  • Release Timing: Spring 2023
  • Availability: US Target, varies internationally
  • Key Details:
  • 7″ scale figure with premium sculpt and deco from Revelation Netflix show
  • Duncan figure contains 30+ points of articulation
  • Includes additional heads, hands, armor pieces, weapon accessories, and softgoods cape to recreate meaningful storytelling direct from content

Masterverse New Adventures Skeletor Figure

Photo by Nerd Reactor
  • Release Timing: Fall 2023
  • Availability: US Target, varies internationally
  • Key Details:
  • 7″ scale figure with premium sculpt and deco inspired by New Adventures series
  • Skeletor figure contains 30+ points of articulation
  • Includes a soft goods cape, his iconic staff, as well as a removable helmet
  • Pairs with Spring 2023 release of New Adventures He-Man

Origins Ground Ripper and Mekaneck Figure and Vehicle

Photographer Jim Wimberg Stylist Carine Teoh
  • Release Timing: Spring 2023
  • Availability: Mainline retail
  • Key Details:
  • Ground Ripper & Mekaneck is a hero vehicle from the original toyline and one of the most recognizable single rider vehicles from content
  • Vehicle includes real rolling wheels and an alternate road ripper head based off one of the original He-Man designers’ concept art
  • Comes with Mekaneck figure, a character not yet released in Origins

Origins Frog Monger Figure

Photo by Nerd Reactor
  • Release Timing: Spring 2023
  • Availability: Mattel Creations
  • SRP: $18
  • Key Details:
  • First introduced to MOTU in the 80s as a label sticker for Castle Grayskull, this dungeon creature eventually made its way to packaging art before fan demand spurred the creation of this figure as a never-done-before Origins character
  • In the 5.5” scale, Frog Monger comes with 16 pts of articulation and dwells in the dungeon behind the walls of Castle Grayskull
  • The figure comes with a blaster weapon and backpack accessory alongside in mini comic in package

Origins Anti-Eternia He-Skeletor Figure

Photo by Nerd Reactor
  • Release Timing: Spring 2023
  • Availability: Mattel Creations
  • SRP: $18
  • Key Details:
  • 5.5” scale Anti Eternia He-Skeletor figure inspired by the DC Comics Multiverse Keldor!
  • Figure comes with 16 pts of articulation and includes the iconic power sword, battle axe, and shield accessories.
  • Package includes mini-comic for meaningful storytelling

Origins Flocked Moss Man Figure

Photo by Nerd Reactor
  • Release Timing: Fall 2023
  • Availability: US Walmart, varies internationally
  • Key Details:
  • Origins Moss Man in 5.5” scale with highly authentic flocked detailing
  • Fully flocked figure will come with textured feel and authentic pine smell!
  • Moss Man features 20+ pts of articulation and comes with mace weapons, harness, and additional head

Origins Snake Mountain Playset

Damon Nee – Senior Director, Product Design at Mattel. Photo by Nerd Reactor.
  • Release Timing: Fall 2023
  • Availability: Mainline retail
  • Key Details:
  • Collector must-have iconic fortress that pays homage to vintage 80s product but makes it bigger and better!
  • Improved displayability with additional stairs/walkways proportionate to Origins figures
  • Swappable Filmation façade for multiple ways to play and display
  • Includes trap door feature, additional play areas, and multiple accessories

Origins Eternia Crowdfund Playset

Courtesy of Mattel
  • Release Timing: October 12, 2022
  • Availability: Mattel Creations
  • SRP: $550
  • Key Details:
  • Massive 3ft x 4ft size for epic display
  • Working monorail with battery-powered battle tram, sky cage, and jet pack fighter
  • Additional features include elevator, command center with battle dummy, trap door, lunging snake head, working lion’s head gate with grabbing claws, turret, softgoods flags, and applicable labels
  • Monorail can be reconfigured to just circle the single center tower for maximum display possibilities
  • Deluxe mini-comic

The Eternia Playset will be available at Mattel Creations for crowdfunding.

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