Profile – Blu-ray Review


When we reviewed the film back in May, we called Profile “a gimmick stretched to an almost two-hour runtime in a clever but exhausting thriller.” Upon a secondary viewing, my thoughts on the film relatively stayed the same. Profile uses a new film genre as a way to comment on the dark side of social media. However, the filmmakers should have put a little more thought into the storyline rather than solely focusing on this gimmicky format.

The film follows the same Screenlife format as Unfriended and Searching, also known as the computer screen genre. This cinematic format makes sense for Profile since almost all of Amy’s interactions—both personal and professional—happens on her desktop. Unfortunately, staring at a computer screen for its 106-minute runtime does become tedious, especially if you already do that for your job. Movies are set up to be a getaway from reality, but Profile still puts you in that environment. 

At the same time, Bekmambetov fumbles with the Amy character. Amy always comes across as a fool thanks to the “winning” combination of naivety and stupidity. This, as a result, undermines the story at every turn. Kudos to Valene Kane, who tries hard to salvage the material with her strong performance, but it’s all for naught. The only believable part of the entire film comes from the plotline of Amy falling for Abu Bilel (Shazad Latif). Latif imbues his character with such charm that he disarms you as soon as he appears on the screen.

Overall, Profile had the framework for a thought-provoking thriller, but it never quite reaches that goal. If Bekmambetov didn’t rely so much on the Screenlife format, Profile would’ve been a much more immersive and riveting experience. Instead, the Screenlife format wears itself thin, and the plot diverges into some ridiculous territory.

Movie Rating: 3/5 atoms

Profile - Valene Kane


Profile hits Blu-ray with a 1080p MPEG-AVC with a 1.85:1 aspect ratio. The picture looks accurate to the computer screen of someone with a webcam. While it’s not going to be the best-looking picture around, it does accurately look like you’re watching a computer screen. In other words, there will be a lot of cinematic elements that are usually problems in a regular video transfer, but they fit with the theme of the film here. Thus, issues like bloom and crushed blacks are normal here. Also, video artifacts are routine here since all video calls are never clear.

Video Rating: 4/5 atoms

Profile - Valene Kane and Shazad Latif


Profile hits Blu-ray with a 5.1 DTS-HD Master Audio track. For a film that entirely takes place on a computer screen, the audio mix doesn’t entirely take place in the front channel speakers. In a smart move by the audio mixers, the mix puts you in the head of Amy. Everything you hear in the soundstage sounds as if you were in her space. For example, if a dog is barking on her side, then you’d hear it in the surround channels. Yet those are few and far between, and most of the audio is front-loaded. This means that the dialogue takes dominance over everything else.

Audio Rating: 4/5 atoms

Profile - Valene Kane

Special Features

Profile‘s Blu-ray release doesn’t have any bonus features.

Special Features Rating: n/a

Overall, Profile is a movie with all the ingredients for an intriguing, thought-provoking film. It’s just unfortunate that Bekmambetov gets lost within this format he’s trying to champion. The video and audio presentations are proper for this kind of flick. It’s just too bad we won’t get to see the inner workings of this film since there were no bonus features added to this release.

Overall Rating: 3.5/5 atoms

Profile hits Blu-ray on August 10th.

This Blu-ray was reviewed using a retail/advance copy/unit provided by Universal Pictures Home Entertainment.

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Mark Pacis
Mark Pacis 1702 posts

Self-proclaimed "Human IMDb" and comic book geek. Biggest Iron Man fan you'll probably ever meet.

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