The Boss Baby: Family Business Review: Hit Me Baby One More Time

The Boss Baby: Family Business

While Disney Animation and Pixar were pushing the envelope on how photorealistic an animated film can be, DreamWorks animation has decided to keep things relatively simple. That’s not necessarily a bad thing. Films such as Kung Fu Panda and Trolls were nothing short of an explosion of creative visuals. DreamWorks brings an old-school spirit to their films. None more apparent than the Boss Baby series. Things haven’t changed much since the original, though. The Boss Baby: Family Business is still an adorable and charming film, but it also has its fair share of issues. While the first film was a tool for parents to tell their child their family is about to grow, Family Business is full of stories catered for the whole family. When they say family business, they mean it. 

However, unlike the original film, Family Business isn’t based on Marla Frazee’s Boss Baby books. Instead, writer Michael McCullers returns and puts together an original story that takes inspiration from some of the greatest films ever made. As you watch it, you can definitely see the many similarities to such films as Back to the Future and Toy StoryThe Boss Baby: Family Business focuses on Tim (James Marsden) and his inability to grow up and his strained relationship with Ted (Alec Baldwin). As you can see, it’s a far cry from the youthful storyline of The Boss Baby. Of course, Family Business still maintains that silliness and cartoon physics from the original film. The humor can be amusing depending on your tolerance for animated hijinks and gags.


The Boss Baby: Family Business is still an adorable and charming film, but it also has its fair share of issues.


Unfortunately, the picture quickly spirals towards a generic adventure when it focuses more on beating the bad guy and learning a lesson along the way. The film is much stronger when it focuses on the varying family dynamics. A lot of that has to do with the welcome addition of James Marsden to the cast. Marsden’s childlike enthusiasm and adds so much energy to the film. At the time, his performance enhances a lot of the corny humor too. Of course, Alec Baldwin is perfect as per usual as the baby version of Jack Donaghy. The supporting cast of Amy Sedaris, Ariana Greenblatt, Eva Longoria, and Jeff Goldblum as the bad guy are simply music to your ears.

Visually, the film does a stellar job of varying its aesthetic according to the environment it’s in — especially Tim’s overactive imagination. The stylistic contrast of Tim’s vivid imagination really improves the overall film. Also, the character and environment designs look incredible, which leads to another very colorful Boss Baby film.

Overall, The Boss Baby: Family Business is still a generic animated film that simply goes where you expect it. Then again, there’s nothing wrong with keeping it basic — especially when the underlying themes are genuine. It’s also a vast improvement over the original, thanks to the heartfelt performances of the cast. This isn’t a great movie, but it is a satisfying one.

Rating: 3/5 atoms

The Boss Baby: Family Business hits theaters and on Peacock on July 2.

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