Unboxing NRG Esports and The General Insurance partnership package

NRG Esports is an esports organization with professional teams playing in video game tournaments like Apex Legends, Call of Duty, Fortnite, Overwatch, Rocket League, and Valorant. The General Insurance is an insurance company with a catchy jingle. Shaquille O’Neal is part-owner of NRG, and he has been featured in a few The General Insurance commercials. It’s only natural that the esports organization and the insurance company come together, and last month, the partnership was created with NRG’s Rocket League team getting renamed to “The General NRG” for future competitive and non-competitive events.

The team won the Rocket League Championship Series Season X 2nd Major tournament back in February, and members will be wearing The General NRG-branded jerseys at all future events. The new name and jerseys will be seen at The General NRG’s next event: Rocket League Championship Series Season X North America Major of the Spring Split. To celebrate the occasion, NRG has sent us a box of goodies.

The box includes The General NRG branded items, including a cap, jersey, a giant mousepad, and an insulated stainless steel water bottle.

“The explosion of the esports industry has been really exciting and it’s just getting started,” said Shaquille O’Neal. “Both The General and NRG connect with similar audiences, so a partnership here is a natural fit. I can’t wait to watch it come to life.”

“The General is thrilled to partner with NRG and is excited to support the team as it looks to secure more hardware for its already robust trophy case,” said Elicia Azali, Chief Revenue Officer for The General. “We’re incredibly thankful that Shaquille recognized the clear alignment between the two brands and was instrumental in bringing us all together for this partnership.”

“We’re thrilled to bring The General into the world of esports and NRG. Coming in as the entitlement partner of our historic Rocket League team is such a natural fit for The General,” said Brett Lautenbach, President of NRG Esports. “We’re excited that they will be a part of our journey towards another World Championship title.”

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