adidas and Allbirds announce new performance running sneaker, FUTURECRAFT.FOOTPRINT

adidas is a popular sportswear company and Allbirds focuses on sustainable shoes & clothing, and the two rival brands have teamed up for a shoe with low carbon footprint called FUTURECRAFT.FOOTPRINT. Both have shared their proprietary technologies and material innovations to give runners a pair that has 2.94kg CO2e. It is scheduled to launch in May as part of the limited Creators Club drop, but it will be getting a wider release later this year.

The 2.94kg CO2e marks the personal best result from the collaboration between the two brands, creating 63% less emissions compared to adizero RC3 at 7.86kg C02e.

“Our partnership with Allbirds is a beacon of what can happen when competing brands from the same industry see the possibilities in coming together to design. By truly co-creating and providing each other with open access to knowledge and resources – such as Allbirds’ knowledge of carbon calculation and experience with natural materials, and adidas’ capabilities in manufacturing and performance footwear – this is a call-to-action for other brands, and a milestone in the sports industry achieving carbon neutrality,” said Brian Grevy, Executive Board Member Global Brands at adidas.

The two companies collaborated digitally and was able to come up with the FUTURECRAFT.FOOTPRINT in under 12 months, using different materials, manufacturing techniques, and packaging.

“We believe that the challenge of solving climate change is the problem of our generation and solving it will not be done alone,” said Tim Brown, co-founder & co-CEO at Allbirds. “We need to find new business models, new innovations and new ways of working together. Our partnership with adidas is an example of that. Over the past year, our two teams have raced as one to create a shoe as close to zero carbon emissions as we could possibly achieve. The results are an exciting step forward, and hopefully, an example for others to follow.”

Based on adidas’ Lightstrike midsole, the FUTURECRAFT.FOOTPRINT midsole compound uses Allbird’s sugarcane-based SweetFoam for low-carbon natural component. The upper material is crafted with 70% recycled polyester and 30% natural Tencel, which is made from wood pulp.

“With this project, less really was more. To keep minimalist not only in materials but also in construction, we went to extremes and left only what we really needed on the shoe to keep the performance properties.” said Florence Rohart, Sr. Footwear Designer at adidas.

“Both the upper and the outside construction are inspired by the Tangram Principle, with all individual parts in their entirety achieving as little scrap as possible in production in order to reduce waste,” Jamie McLellan, Head of Design at Allbirds, added.

100 pairs will be made available as a raffle to adidas Creators Club members for the first launch in May. 10,000 pairs will be available for the Fall/Winter 2021 release, with more in Spring/Summer 2022.

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