A New Día is an immersive art experience in LA that celebrates Día de Muertos

A New Día - (Photo credit_ Jeremiah Lazo for Estrella Jalisco) - 06

A New Día – (Photo credit_ Jeremiah Lazo for Estrella Jalisco)

Estrella Jalisco, the Mexican beer, has teamed up with Robert Rodriguez to create an immersive art experience that celebrates Día de Muertos. The exhibit is called A New Día, or “a new day,” and it’s now open until November 1, 2019. The immersive multi-room experience will transport guests into a tranquil world as Robert Rodriguez (Alita: Battle Angel) guides you with his voice inside four geodesic dome installations.

“With A New Día, we invite people to immerse themselves in the Día de Muertos holiday, a colorful and joyous tradition that celebrates life,” said Yonathan Bendesky, Estrella Jalisco Sr. Marketing Director at Anheuser Busch. “The exhibit mirrors our spirit of innovation and unconventional imagination that adds joy, color and culture to the lives of those around us. We’re thrilled to share our interpretation of the cherished holiday with Los Angeles.”

A New Día - (Photo credit_ Jeremiah Lazo for Estrella Jalisco)

A New Día – (Photo credit_ Jeremiah Lazo for Estrella Jalisco)

A New Día is inspired by the beer’s Mexican roots with colorful designs as they walk through marigolds and water, both important components for the Mexican holiday.

A New Día – (Photo credit_ Jeremiah Lazo for Estrella Jalisco)

“Last year we started our own tradition with Estrella Jalisco with a celebration of life in my studio in Austin, Texas,” said Robert Rodriguez. “This year, I’m proud to continue to grow our partnership and elevate this cultural celebration by creating A New Día — a one of a kind immersive experience in Los Angeles marrying technology and storytelling that invites everyone to reimagine Día de Muertos.”

The exhibit is located at Wisdome in the Downtown Los Angeles Arts District from October 18 to November 1, 2019. Tickets are $29 each and are available at https://wisdome.la/anewdia. Attendees must be 21+ to participate. There will be food and drinks available for purchase at the end of the experience from La Catrina.

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John 'Spartan' Nguyen
John 'Spartan' Nguyen 10164 posts

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