PicsArt and Gacha Life launch fan challenge for Halloween

Halloween is just a few short weeks away, and most of us are trying to find the perfect costume. In the meantime, PicsArt and Gacha Life have launched a new brand partnership today, just in time for this spooky season. This partnership will bring a fan engagement challenge that will encourage users to get creative and showcase their eerie and chilling designs.

Gacha Life, an interactive dress-up mobile game that has gained worldwide popularity, will be bringing a global Halloween event that allows users to create a one-of-a-kind image. They’ll be able to share them within the community-based contest. The challenge, which will run from October 16th through October 23rd on PicsArt, will be followed by a period of voting. Within those dates, participants from all over the world can use stickers provided by PicsArt and Gacha Life, to create a Halloween themed edit which they then can submit for voting.

PicsArt and Lunime Games (publishers of Gacha Life) will then select the top three winners, who will each receive a one-year PicsArt Gold subscription as well as a feature on both of their social channels. There will be the top ten winners, which will be selected by the popular community vote. They will each be featured on the “Gacha Life” challenge page on PicsArt. All the winners will be announced on October 25th at 6 am PST. Participants can tag their submissions by using the following hashtags #GachaLife #GachaHalloween #GachaLifeEdit on both PicsArt and their own social media channels.

This PicsArt brand partnership challenge with Gacha Life provides a creative outlet to engage users by allowing them to share their edits within a large community. The partnership with Gacha Life is a fitting match for a fan engagement challenge, as the game has been on an upward trend ever since it’s release in October.

PicsArt, an all-in-one app for photo and video editing, has boasted more than 130 million monthly active users. This makes them the number 4 top social photo and video editing app right behind Instagram, SnapChat, and YouTube. It also makes them the number 16 “most downloaded app worldwide.” PicsArt gives its community base thousands of filters, stickers, fonts, photo-enhancing brushes, and editing tools to make their photo and video content pop. 

Gacha Life, which is published by Lunime Games, is a mobile game that gives players the chance to customize their own anime styled characters, play numerous mini-games, collect in-game gems to add and upgrade collectible items.

PicsArt is available to download for iOS, Android, and Windows devices.

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