Get out of my DreamWorks swamp, NBC… unless you got $3.8 billion


It looks as though Shrek, Fiona and all there friends have found a new place to call home other than the Swamps, as NBCUniversal announced earlier today, and it sounds like it only cost them a pretty penny.

NBCUniversal, a division of Comcast Corporation, announced the acquisition of Dreamworks Animation for a whopping $3.8 billion in cold hard cash. The deal, set to close by the end of 2016, according to NBCUniversal.

“DreamWorks Animation is a great addition to NBCUniversal,” said Steve Burke, CEO of NBCUniversal. “Jeffrey Katzenberg and the DreamWorks organization have created a dynamic film brand and a deep library of intellectual property. DreamWorks will help us grow our film, television, theme parks and consumer products businesses for years to come. We have enjoyed extraordinary success over the last six years in animation with the emergence of Illumination Entertainment and its brilliant team at Illumination Mac Guff studio. The prospects for our future together are tremendous. We are fortunate to have Illumination founder Chris Meledandri to help guide the growth of the DreamWorks Animation business in the future.”

Jeffrey Katzenberg, CEO and co-founder of Dreamworks, has shown excitement for the merger, stating that the joining of his company and “one of the world’s most beloved brands” is something to be proud of. “This agreement not only delivers significant value for our shareholders, but also supports NBCUniversal’s growing family entertainment business,” he states. “As for my role, I am incredibly excited to continue exploring the potential of AwesomenessTV, NOVA and other new media opportunities, and can’t wait to get started.”


What do you think about the merger? Is this a solid move by Dreamworks? Let us know what you think in the comments below!

Facebook Comments