Amazon Dash is real, it’s here, but do we need it?


When I first heard about Amazon Dash, I thought it was an April’s Fools joke. After all it was announced on April 1st. Much to my surprise, and arguably the surprise of many others, it is in fact a legitimate service and it has arrived.

For those who missed the April announcement, or just need a refresher, Amazon Dash is a service for Amazon Prime members that allows them to order more of a product, such as laundry detergent, with the push of a button – literally. The button itself is specific to an individual product and once pushed sends an order to your Amazon Prime account. You then get a confirmation on your phone in case you accidentally pressed it. Need more laundry detergent? Press the Tide button on your washer. Need more Kraft Macaroni and Cheese? Press the button in your cupboard.

Currently there are 18 brands offering the Dash service button including Tide et al., Glad Bags, Gatorade, Smartwater, Larabar, Clorox, Amazon Elements, Wellness Petfood, Izze, Maxwell House, Olay, Gerber Formula, L’Oreal Youth Code and Gillette. The buttons themselves are $4.99 each, not including the product that they order.

Now, while it is definitely hard to argue against the ability to order Kraft Macaroni and Cheese at the push of a button, the question I keep asking myself is ‘do we really need this?’ Sure it is convenient and it is practical for those that are disabled and cannot leave to go shopping. However regarding the average person, do we need yet another device that allows us to be lazy and anti-social? Having to run to the store to get stuff seems like a good excuse for most to have to leave the house. Of course online grocery shopping is always going to be there, but I don’t think we really need to make it even simpler and reduce it to a push of a button. To me, it seems like we might getting pretty close to living the prequel to Wall-E.


What do you think about Amazon Dash? Will you be using it? Keep the conversation going in the comments below.

Source: Mashable

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