Play-Doh could be coming to the big screen

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It’s becoming the latest trend in Hollywood. No, I’m not talking about super hero movies, but movies based on toys. In recent years we’ve seen the release of movies based on Transformers, LEGO, Battleship and even the Ouija board. If you think studios have reached the limits of this trend, then think again. A Play-Doh movie – that’s right – a Play-Doh movie is in the works. According to Deadline, 20th Century Fox is making a deal with Hasbro for a live-action film based on the popular goop.

It’s reported that Paul Feig, who brought us Bridesmaids and The Heat, is in talks to direct the film with Jason Micallef writing the script. The movie will most likely come after Feig’s upcoming comedy Spy as well as the already controversial Ghostbusters film starring an all-female cast. Hasbro approached Feig and they spent a long time coming up with an idea for a script before letting Micallef have at it. It would’ve been great to be a fly on the wall in that room.

This project might seem risky, but Hasbro has re-calibrated its branded film projects following the disappointment that was Battleship by finding the right producing partners and making branded films at a smarter price point. For example, the thriller Ouija has grossed about $100 million worldwide on a $5 million budget. And keep in mind that The Lego Movie, an entirely risky endeavor itself, grossed a whopping $658 million worldwide and has spawned a sequel and spin-offs.

Hasbro will produce what is sure to be a zany motion picture with the help of Chernin Entertainment and Feig’s Feigco banner. No word yet on a Pick-Up Sticks film.

 

 

 

 

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Glen Ilnicki
Glen Ilnicki 271 posts

Glen has been reading comic books and playing video games his whole life. His unhealthy passion, however, is for film. He currently resides in Ottawa, Canada.

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