Blizzard’s Overwatch trademark suspended

Overwatch Poster

At BlizzCon 2014, Blizzard, the makers of World of Warcraft, announced it would develop its first property in years, a team-based multiplayer first-person shooter by the name of Overwatch.

As of January 9, 2015, the United States Patent and Trademark Office has suspended Blizzard’s trademark for Overwatch, since “the trademark examining attorney noted a prior pending application that, if it matured to registration, may result in the refusal of applicant’s mark under Trademark Act Section 2(d) because of a likelihood of confusion between the two marks.”

Innovis Labs, who has also filed for the trademark, markets the app that offers “a tactical utility to enhance airsoft, paintball and first-person shooter gameplay events.” In the AppStore, Innovis’ states its Overwatch is “inspired by classic first-person shooter video games.”

This may cause Overwatch to see a re-branding in the future, “pending the ultimate disposition” of the applications – however, Blizzard can choose to appeal the suspension in order to keep the name, even though the competitor filed for the trademark at an earlier date. Both companies are currently seeking more evidence to support their claims for their rights to the trademark.

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Loren Mc Clain
Loren Mc Clain 47 posts

Heroes are out; villains have taken over. Lifetime member of E.V.I.L. -- if you don't understand that reference, shame on you --