McDonald’s wasn’t happy with Batman Returns

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Tim Burton, the director of Batman and Batman Returns, sheds some more light on why he left the Batman franchise. With the first two Batman films, he was able to create a dark and gritty superhero. (It was definitely a big contrast to the Superman films before it.) Here he says that McDonald’s wasn’t too happy with the design of the Penguin, aka Oswald Cobblepot, since they thought it was too dark for a Happy Meals toy.

“I think I upset McDonalds. [They asked] ‘What’s that black stuff coming out of the Penguin’s mouth. We can’t sell Happy Meals with that!,” Burton said to Yahoo! Movies.

Check out the toy above, and you can see that the black stuff isn’t there. See? Problem solved.

Well it all adds up, especially with Warner Bros. wanting a lighter and family-friendly version for the next Batman film. Burton didn’t like the idea and decided to leave.

“I think the studio just thought it was too weird — they wanted to go with something more child- or family- friendly,” Burton further revealed. “In other words, they didn’t want me to do another one.”

So instead of getting the same dark Batman, the studio decided that nipples would be best (see Joel Schumacher’s Batman Forever and Batman and Robin). Well, at least McDonald’s was able to cash in on the toys with Batman, Riddler and Two-Face glass mugs.

Anybody remember these Batman Returns toys from McDonald’s?

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Photo by Crazy Bat Lady

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John Nguyen
John Nguyen 10349 posts

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