Corsair Gaming – Don’t call it a comeback…or rebrand

corsair gaming

Today one of the PC world’s largest hardware companies is launching its latest wave of high-end gaming peripherals. Corsairs Vengeance and Raptor line of keyboards and mice are already wildly popular in the market, and their presence has even been felt in the eSports community by sponsoring major teams along with heavy activity in forums across the interwebz. I was given the opportunity to sit down with a few members of the Corsair team and view a demonstration of their new line of products last week as well as had an opportunity to ask questions. Articles reviewing the new RGB product line more specifically will be right here on in the coming week. One thing that I feel is worth discussing before the detailed reviews is that with this launch you may recognize a few subtle changes to the branding design and logos that on the surface seem cosmetic, but in reality signify a much bigger change within the company.

For 20 years Corsair has been in the hardware game, but they have only been making headsets and peripherals since about 2010. As a relative new comer their product lines have evolved dramatically over a pretty short period of time. As their success has grown so has their dedication of resources to making things better. To achieve this they have grown their gaming branch, loaded it with actual gamer tech geeks, listened to the community, and with this re-launch gamers can expect more than just a few spiffy new logos. Get ready for a revamped product line that does things that literally no other company in this space is doing.

Rebranding for rebranding sake is lame.. This is not that.. This is rebranding to represent a much larger change of perspective in a company. One thing I truly believe is that gamers and game developers are some of the most creative people on the planet. Corsair’s latest line of products is all about allowing gamers to use that creativity express themselves fully, while at the same time improving gaming functionality and uphold product quality. Now I will be the first to say that this sounds too good to be true, and it quite possibly might be, but time will tell. One thing is for sure and that is that Corsair is not satisfied in staying stagnant and does not want to play second fiddle to anyone. So when you see the new logo you would be remised to just see it as a simple ‘rebrand’.

Corsair showed me the light, all 16.8 million of them, and it was damned impressive what they have planned. As mentioned earlier we got our hands on Corsairs new line of products for review. We are holding their new products to the incredibly high standards of the competition and if they can deliver on what they have showed thus far, ‘Corsair Gaming’ might be a game changer.

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