Russo Bros. respond to Captain America 3 and Batman v Superman release date controversy

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Marvel Studios and Warner Bros. were playing a game of chicken for the May 6, 2016 release date for their respective films. Marvel Studios first announced that Captain America 3 was going to be released on that date (it was an untitled Marvel movie at the time), and then Warner Bros. was cocky enough to put their Batman v Superman: Dawn of Justice on that same date as well. Marvel was sticking to that date no matter what, and Warner Bros. eventually got worried and backed out. (It has a new release date of March 25, 2016.)

In an interview with Cinema Blend, Joe Russo talks about the release date controversy:

“We knew when they announced that it was somewhat of a placeholder, that it was a game of chicken to see if Marvel really had a film that was going to land on that date or not. We knew it was never going to happen. We knew those two films would never stay on that date. So we knew somebody was going to move.”

The directors still wished Warner Bros. well:

“We’re filmmakers. But we’re also comic-book geeks and movie fans. I want to go to the theater and be excited and see shit that inspires me, and gets me excited as a filmmaker. And so we wish success on everybody! Now that we’re in the sort of heyday of comic-book films, you don’t want anybody sort of spoiling the party. This summer was actually great because boy did we get treated to some pretty great movies this summer. So you keep hoping that’s the case moving forward.”

They also talked about the importance of social media:

“And it seems like studios – and I think a lot of this has to do with social media. Social media is so quick to identify when something isn’t working. You know, on Friday night by like 6 p.m., whether a movie is in trouble. And I think you can’t hide anymore. You have got to show up with a great movie, or you are screwed. I think you are finding that it’s happening less and less, that something that is not that good is doing very well. It’s forcing everyone’s hand, and really pushing people to do very good work.”

Captain America 3 hits theaters on May 6, 2016.

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John 'Spartan' Nguyen
John 'Spartan' Nguyen 9341 posts

Assassin, scoundrel, head honcho.

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