Netflix throws jabs at ISP; escalates to a cease and desist letter

Netflix MSG

A couple days ago a Twitter user named Yuri Victor tweeted this out:

Gizmodo got a response back in their comments section from a person named Bob Elek, who is a spokesperson for Verizon, and he had this to say:

This is a Netflix PR stunt. We’re investigating this claim but it seems misleading and could confuse people.

In which Netflix responded by emailing Gizmodo the following:

We are testing ways to let consumers know how their Netflix experience is being affected by congestion on their broadband provider’s network. At present, we are testing in the U.S. in areas serviced by many broadband providers. This test started in early May.

This is turning into a hell of a he said/he said war. Verizon took to their blog to respond to these claims of their slow network:

The source of the problem is almost certainly NOT congestion in Verizon’s network. Instead, the problem is most likely congestion on the connection that Netflix has chosen to use to reach Verizon’s network. Of course, Netflix is solely responsible for choosing how their traffic is routed into any ISP’s network…It would be more accurate for Netflix’s message screen to say: “The path that we have chosen to reach Verizon’s network is crowded right now.”

And now in the most recent turn of events; Verizon has sent a cease and desist letter to Netflix with this claim:

There is no basis for Netflix to assert that issues with respect to playback of any particular video session are attributable solely to the Verizon network.

In turn Netflix has this retort to the C&D letter from Verizon:

This is about consumers not getting what they paid for from their broadband provider. We are trying to provide more transparency, just like we do with the ISP Speed Index, and Verizon is trying to shut down that discussion.

This is turning out to be a hell of a war of words. But this isn’t the first time Netflix has thrown jabs at other entities, so a war of words is nothing new to them. We’ll just have to see if they can come to a peaceful agreement about this since they did just sign a partnership of sorts.

So where this will take us? We don’t know, but we do know that this does not only affect Verizon users, it also affects AT&T users, as well. Has this hit you yet? Let us know.

Source: Gizmodo, Verizon, CNBC

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