Marvel wants to produce a superior Avengers video game


When The Avengers premiered two years ago in theaters, it was a smash hit. It was still missing something that almost always accompanies a superhero movie…where was the video game? Every superhero movie needs its crappy video game, right? Well, there was no crappy video game to be found.

It was a confusing decision to not have a game released considering The Avengers is a property that’s just begging to be turned into a video game. It’s mind-boggling since we’ve had games based on Wayne’s World, Mean Girls and, yes, even The Room. So, why on Earth did no one make an Avengers game when the movie came out?

TQ Jefferson, Marvel’s head of games, had this to say to IGN with regards to the video game:

“The Avengers game will come when we have the right partner, that has the right vision, that has the time to develop a strong, competitive triple-A title and wants to do it right. It has to hit our three pillars: Fun and engaging gameplay, true to the characters, compelling story. Without hitting those notes, we shouldn’t do it. Gamers, they know better. They’re not going to flock to something that’s sub-par.”

He went on to say, “I think the fact that there wasn’t an Avengers game turned out in time for the film is indicative of Marvel’s new attitude and the approach to how we find partners and build games. I think in the heyday of the movie licensed game, these games were popping out all the time and most of them sucked.”

When asked about the recent Captain America and Thor video games, Jefferson claims, “We got a bloody nose on both of those.” He added, “we would rather not have a game than to just sign something to have something out on time.”

I say kudos to Mr. Jefferson. It’s good that someone high up is realizing that simply producing a mediocre or terrible tie-in game to help promote a movie is bad for business. Fans have seen what filmmakers can do with movies like The Avengers and The Dark Knight and are demanding higher quality from film and games. Batman: Arkham Asylum came out a year after The Dark Knight, but I’m sure the fact that they didn’t rush it for the movie contributed to its success. Also, both movies mentioned above grossed more than a billion dollars and they both happened to be exceptional movies. Many blockbuster films make a ton of money, but if they’re critically acclaimed as well, we’re talking about setting records. Lesson: make sure the product is superior and the money will follow.

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