Candy Crush developer attacks The Banner Saga for trademark

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UPDATE: King has commented on the case, as reported on gamesindustry, saying that “King has not and is not trying to stop Banner Saga from using its name. We do not have any concerns that Banner Saga is trying build on our brand or our content. However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future.” So, they’re essentially saying they’re not trying to be dicks, but are still acting likes dicks because why the hell not? Classy.

ORIGINAL: Developer of the popular Facebook game Candy Crush, King, recently filed a trademark for the word “candy,” essentially putting them control over a word that pretty much everyone uses in some form or another. Which is just ten kinds of stupid. However, their most recent move, an attack on indie developer Stoic and their game The Banner Saga, just reeks of corporate bullshit.

King has set forth an attempt to trademark the word “saga” which a number of their games use in their titles, including Candy Crush Saga. While the trademark hasn’t gone through yet, the company is using this as momentum in their recent case against Stoic’s game, which also uses the word “saga.” Their argument is that the name would cause confusion with their own game, despite the fact that Banner Saga is about vikings and Norse mythology, and not lining up candy pieces into sections ala Bejeweled.

And yet, this is actually a thing that is happening right now.

Apparently their recent victory over control of the word “candy” has gotten King to think that they can trademark whatever words they want, and use their millions of dollars to punish anyone who bats an eye at them, even if they’re not even in the line of fire. They’ve been particularly targeting Indie developers like Stoic, knowing full well that they don’t even have the money to pay royalties for use of these words. And politicians wonder why citizens detest the rich nowadays.

So, what can us simple, middle to lower class folks do to stop King from throwing their weight around, trademarking random words and bullying other developers? You can always fill up their inbox with angry letters regarding their actions, refuse to play any more of their games, and spread the word to your friends about the fact that King is being run by greedy assholes that think their actions are just peachy. After all, the sound of a large mass of people pissed off at something or someone is one of the most powerful things known to man.

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