Top 10 SyFy Channel Ads

500px-Sci_Fi_Channel_ID_1992If you’re a fan of science fiction then you are likely familiar with the SciFi Channel. And though, everyone has their favorite SciFi Channel “era”, it should be noted that throughout Scifi’s tenure, while not everyone agreed on the programming, everyone loved the advertisements. Even now, as it exists as SyFy*, people still harbor love for those brilliant ads and station promos. Below is my top 10 list of some of the best advertisements ever produced for the Syfy (Scifi) Channel.

1) Human Suit

This advertisement is nothing short of a fresh an inventive short film that stands on its own. Starring French film actor Dominique Pinon (Amelie, Delicatessen, City of Lost Children) as a man who enacts an elaborate scheme so that he won’t have to go to work. Directed by Albert Kodagolian, this ad is brilliant.

2) SciFi Channel Elevator Promos

This promo is part of a series starring actor David Hewlett (Stargate: SG1, Atlantis and Universe) as a man who continually faces new dimensions every time his elevator door opens. Endlessly clever.

3) Diner Nerds “Captain Pike”

Please excuse the choppy quality of this video. Two avid Star Trek fans sit at a diner reenacting a scene from the original series episode The Menagerie. I don’t normally care for the propagation of nerd stereotypes, but the ad (part of a series) directed by Russell Bates was so delightful.

4) Gym

Another part of a series of promos featuring two friends in awkward situations that are often resolved or complicated by science fiction/fantasy related actions. These advertisements were directed by Craig Gillespie (Lars and the Real Girl, Fright Night remake)

5) Adopt SciFi

Directed by Reynald Gresset, this short film was created as a part of a much larger and more elaborate campaign to gain an audience for the Scifi Channel in France. You can read about the undeniably cool ad campaign HERE. Regardless, this video stands on its own as a wonderful story that is entertaining, sad and visually superb.

6) 1993 Scifi Channel Advert

This long form ad was often split up into segments and used as bumpers. While not as visually dynamic as many of the other ads on this list, it does have a certain Twilight Zone-like charm to it.

7) Scifi October

This Station ID opener was animated by musician/artist Voltaire for their October lineup in the early 2000s. Voltiare would go on to direct a few more promos for Scifi** This beautiful stop motion ad is set to Voltaire’s song “When You’re Evil” and has aesthetics in common with Henry Selick’s animation in The Nightmare Before Christmas, and definitely puts the audience in the right mood.

8) Massage

This short, clever promo was part of a series of German ads promoting Star Trek on the Scifi Channel in Germany. One is left to wonder how a Vulcan does give massage…

9) ‘If’ Campaign

These are the short Sci Fi ad bumpers that most people who watched in the 2000s would be familiar with. They include fire-breathing babies and the literal raining of cats and dogs. Short burst of imagination.

10) Big Bang

Directed by Scott Miller and designed by John Dykstra, this 1993 Scifi Channel promo showcases the the crevice of an asteroid, culminating in a “big bang” explosion and the Sci Fi Channel ID. Though this promo only last 30 seconds, it stands as a testament to model building and practical effects. For a behind the scenes look at the creation of this promo, click HERE.

*The channel that used to air the likes of MST3K and Battlestar Galactica now airs wrestling….wrestling.

**His promo for Forever Knight is still my favorite.

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