Casio G-SHOCK and Undefeated team up for an exclusive release party in Hollywood

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Crowds flocked to Sound Night Club in Hollywood to celebrate the 30th anniversary of Casio’s G-SHOCK DW6901UD-3 and the release of the commemorative version of the timepiece, in collaboration with urban lifestyle brand Undefeated. The watch features the classic G-SHOCK style with Undefeated’s touch of modern military style. The army green band is shock resistant, water resistant, and includes Casio mainstay features such as countdown, stopwatch, flash alert, and a battery life of two years.

The soiree was packed, with vibrant white lights hovering over a strangely dark industrial club. Turnout ran down to Hollywood Blvd, directly off of Las Palmas, featured live DJ’s, and offered a drink menu sponsored by Belvedere.

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Catrina Dennis
Catrina Dennis 10 posts

Raised by Super Mario himself, Catrina Dennis has been buried in nerd culture since childhood. From comics to gaming to classic action flicks, her fandom knows no bounds. In her spare time, Catrina can be found either huddled up in front of her consoles, reading a book, or jamming with her bandmates somewhere within the vast uncharted hills of Southern California.

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