Razer will honor 90% Off unauthorized coupon code


Bravo, Razer, bravo! The gaming peripherals manufacturer has decided to honor the unauthorized coupon code that allowed customers to buy Razer products for 90% off online. Even though they’re losing money out of this, it’s nice to hear that they’re looking out for their fanbase.

The coupon code was created by a third party to test out the shopping cart for the UK Razerzone store, but somehow that code got out and went viral, resulting in thousands of orders being placed within a couple of hours. The code wasn’t “authorized or approved” by Razer, and it was left in the system without them knowing about it (they know now, that’s for sure!).

Min-Liang Tan, Razer co-founder, CEO and creative director, left a statement on his Facebook page:

“While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use. Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company  – that much said, we want to do right by the community. For orders in the multiples of units for a single product, we will still give each an opportunity to purchase one item of each product ordered at the 90% off discount but not for multiple units of the same product.  Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That’s not gaming, that’s not our deal.

So that’s the plan.  It’s going to take a few weeks (and up to a few months in certain cases) to get all these orders processed and shipped—a lot of stuff was already back-ordered due to high demand—and we ask that customers please bear with us. We apologize to anyone miffed or confused by this week’s happenings in the U.K., we appreciate everyone’s patience, and we thank all of our customers for their support. Game on…”

So if you’re one of the lucky ones to use the code before it was fixed, consider yourself lucky! I wished I knew about these coupon codes before.

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