Fail of the week: EA is offering a free EA PC game to anyone who purchased SimCity

Remember last year when Diablo 3 came out and “Error 37” became one of the worst things to come out of a game’s launch? Well looks like SimCity 2013 might’ve just beaten it.


Over the last week we’ve seen one of the worst launches made from a game that had a much devoted fan base (and I write had, as in past tense, considering not a lot of them will be returning in the wake of this disaster). Always on DRM, which means if you want to play your city but the server is down, consider yourself out of luck. There are no refunds for those who bought a digital copy, not to mention that diehard fans are mad due to them taking out some of the main features that made the game so popular in the past, such as terra forming and being able to micromanage mass transit and turning it into a larger version of their Facebook SimCity.


And EA’s latest move in the damage control department is to give out a free game to those who already bought a copy and these statements by Lucy Bradshaw:

“So what went wrong? The short answer is: a lot more people logged on than we expected”

As if that wasn’t insulting to both fans and your intelligence, we have this:

“I know it’s a little contrived – kind of like buying a present for a friend after you did something crummy. But we feel bad about what happened. We’re hoping you won’t stay mad and that we’ll be friends again when SimCity is running at 100 percent.”

Anyone with a copy of SimCity activated before March 18th will get a free PC game from EA’s catalog.

I also happened to notice that those who bought digital copies still aren’t being offered refunds, which would have been another way to fix it since people are still having problem of playing.

How long will it be before everyone can play what they paid for? And this is the failure of DRM, which EA didn’t learn from the complaints of customers who dealt with Ubisoft’s DRM problems in the past.

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