G.I. Joe: Retaliation pushed back to March 2013 because of 3D addition

Paramount has just announced that the upcoming G.I. Joe: Retaliation has been pushed back to next year. The film was originally slated for release on June 28th but will now hit theaters on March 29th, 2013. They have decided to delay the release on the basis that they want to add 3D. The expectation is that with the addition of 3D, the international audience would be more willing to see the film. This hypothetical assessment was based on the success of The Hunger Games and the Titanic in 3D rerelease.

Hasbro President and CEO stated, “It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience.”

Director Jon Chu had this to say:

“There was a point where we were talking about it when I first came. It seemed like a natural thing, but I told them, I know 3D. This is what we need. If we’re going to do 3D, we’re going to do it right. It had a certain price tag to it, and I was like, if you guys are down I’m down, but I do need more time to do it right. And they were about to do it but they cut it just a little bit short, and [I said,] ‘if you guys are going to cut it short there is no point. Let’s make a movie – let’s go for it and we’ll go all out.’ And we shot on film, super-35, and I thought this may be one of the last times I get to shoot on film, and it was actually kind of freeing. I mean, I love 3D and I think there is a lot you can do with it, but there is something to be said about just not waiting for anything. You’re just going. We shot so much film. I mean I think we shot 1.2 million feet of film.”

I don’t know how much of a good idea this is. I understand if the film was originally shot in 3D, but having the 3D conversion added to it? It doesn’t always look good. Also, how much stuff going on in the movie would really allow you to utilize 3D? I guess we’ll just have to wait and see in March 2013.

Source: Deadline

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Narvin Seegoolam
Narvin Seegoolam 712 posts

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