Warner Bros. Acquires Flixter and Rotten Tomatoes

Warner Bros Home Entertainment just bought Flixter and Rotten Tomatoes today. As a guy that likes to check out Rotten Tomatoes for the quick and easy Fresh/Rotten score of movies about to be released, having a movie company buy an aggregated review site seems very bad.

Will the ratings still remain independent, or will there be some kind of influence? What if a Warner Bros. movie gets a really bad score and is rotten, will Warner Bros. come in and change things? I can see it now, The Dark Knight Rises achieves a “fresh” score of 110%.

Warner Bros. Home Entertainment Group will utilize the Flixster brand and technical expertise to launch a number of initiatives designed to grow digital content ownership, including the recently announced consumer application “Digital Everywhere.” This studio-agnostic application will be the ultimate destination for consumers to organize and access their entire digital library from anywhere on the device of their choice, as well as to share recommendations and discover new content. The Flixster acquisition and “Digital Everywhere,” combined with the Studio’s support of the UltraViolet format are all part of an overall strategy to give consumers even more freedom, utility and value for their digital purchases.

Source: Deadline

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