POM Wonderful Presents: The Greatest Movie Ever Sold Red Carpet Premiere

Last week we here at Nerd Reactor were at the red carpet premiere of Morgan Spurlock‘s (Super Size Me) new documentary POM Wonderful Presents: The Greatest Movie Ever Sold.  In this comedic documentary (mockumentary?) about the powers of product placement we find out how that hair shampoo, soda, or new car got its 15 seconds of movie spotlight.  Spurlock brings us along for the ride as the audience sees the ins and outs of the pitch and into the world of the marketing that we’re just not supposed to see.  Quentin Tarantino, J.J. Abrams, Brett Ratner, Peter Berg, and others also makes and appearance and join in with their own two cents on product placement in the industry and themselves.

While on the red carpet we able to hobnob several celebrities such as rock rock band OK Go (who also did the theme song of the film ‘The Greatest Song I Ever Heard‘) and got some information about their newest music video. Tommy Davidson (In Living Color and Black Dynamite) talked a little bit about the work he has done and will do for the Japanese Disaster Relief.  Actress Carla Ortiz spoke of her work on her new movie Land of the Astronauts with David Arquette. And later we got the man of the hour himself Morgan Spurlock to spill the beans about his Comic-Con documentary and got to see his impression of Stan ‘The Man’ Lee.

POM Wonderful Presents: The Greatest Movie Ever Sold is out now in selected theaters.


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