Haha, Giant Lizards Delivering Dragon Age 2 to Retailers

Now I’ve seen it all. Here’s a publicity stunt where EA wanted to do something unique by having lizards deliver copies of Dragon Age 2 to stores. Why? Because the lizard is the closest thing to a dragon says Sophie Orlando from EA.

This happened on busy streets across the UK, where 9-foot long “dragons” carried copies of Dragon Age 2 in medieval carts to make sure the first batch of games are delivered safely.

No dragons were harmed during this event. Dragon Age 2 is still yet to be released in Europe and will be available tomorrow, March 11th.

Source: EA