Disney’s Bob Iger On Taking Back Marvel and Expanding Disney’s California Adventure

Disney CEO Bob Iger and The Wall Street Journal chatted about what else, Disney. Bob talks about having a new Disney cruise line to wearing a name tag. Bob is also asked about why he is putting so much money into Disney’s California Adventure in Anaheim. He says that it was a brand withdrawal because it was mediocre. He concludes with:

We all concluded that the only way we would improve returns on that park is if we made it better and we made it bigger. And we decided to put what is now [around] $1 billion into that.

I like what he’s doing with DCA, since we’re getting cool attractions like World of Color, and the upcoming Cars Land area with the Radiator Springs attraction and The Little Mermaid attraction.

And Disney isn’t the only thing on Bob’s mind, since Disney bought Marvel, it’s only fair to take back what they invested in.

[With Marvel] we’ve taken back distribution, or bought back distribution from [Viacom Inc.’s] Paramount, for some critical franchises. Notably, “Iron Man 3” will be distributed by us, and “Avengers.” We’re developing three live-action series for ABC and ABC Family. You can buy Marvel products at Disney stores. And we’re working on Marvel games.

So what are these live-action series he’s talking about? One’s going to be based on The Incredible Hulk according to Deadline, and the other will be based on Cloak and Dagger according to Heat Vision.

Source: The Wall Street Journal, Deadline, Heat Vision

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