NBC claims Jessica Jones numbers are low, Netflix counter-attacks and says it’s false

Jessica Jones trailer

During the Winter TCA press tour, NBC President of Research & Development Alan Wurtzel claims to know the numbers for Netflix and Marvel’s Jessica Jones series. Wurtzel says the data he received reveals that Jessica Jones has an average of 4.8 million viewers per episode for the key 18-49 demographic spanning 35 days from September to December.

“Compare these programs to shows like The Big Bang Theory, Empire or Blind Spot, and they pale in comparison. It’s not that people aren’t watching, but they (streaming) aren’t replacing broadcast.”

To give you an idea on the number difference, Big Bang Theory has 18 million viewers per episode in the 19-49 demographic. Wurtzel says that Netflix is able to stay in business because they charge a monthly subscription fee.

“That Netflix has a different business model. Their model is for you to write a check once a month. Some shows have a narrow audience, but they don’t care as long as there is enough people coming back next month.”

Netflix calls false on the data that Wurtzel pulled during its moment to shine at the Winter TCA press tour.

Netflix chief content officer Ted Sarandos said, “Given what is really remarkably inaccurate data, I hope they didn’t spend any money on it.”He also mentions how it’s odd that NBC talked about Netflix’s numbers instead of its own numbers.

He also mentions how it’s odd that NBC talked about Netflix’s numbers instead of its own numbers.

“There’s a couple mysteries at play for me,” he said. “Why would NBC use their lunch slot to talk about our ratings? Maybe because it’s more fun than talking about NBC ratings. … The methodology doesn’t reflect any sense of reality we keep track of.”

Netflix also says that tracking key demographic isn’t important for its business model. It doesn’t matter if a viewer is 18 or 49. If a person is watching it, they are watching it.

“I can’t even tell you how many 18-49 users we have … we don’t track them. Those sample sets don’t give you a lot of information when people are watching thousands of shows [on Netflix] around the world. Somewhere in the world, every second of every day, someone is pressing start on a Netflix original. … There is not an apples to apples comparison to Netflix watching and any Nielsen rating.”

With that said, he has remained quiet on the actual numbers for Jessica Jones. The reason is that he wants the creators to focus on creating content instead of worrying about numbers.

Via The Hollywood Reporter

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John Nguyen
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