Gangnam Style Remix with MC Hammer still may not help K-pop (Opinion)

mc hammer and psy at the amas 2012

source: new media rockstars

Twitter exploded Sunday (and Facebook with videos yesterday) with excitement as they eargasmed listening to the American Music Awards 2012’s ending show with Psy featuring MC Hammer, perfectly combining Gangnam Style with Too Legit to Quit. You guys, this is definitely the peak of Psy’s career. Can you get any better than resurrecting MC Hammer and performing WITH you?

But even with all the popularity surrounding Korean music at the moment, will it help the Korean pop scene in gaining more notoriety? I say no, but hear me out.

During the On The Red Carpet segment (right before the awards show), Psy was quickly interviewed by an ABC anchor who asked him how he felt about the ‘15 minutes of fame’ and what he’s doing to further himself on the new found glory. Psy slyly answered that he’s still got a lot of promoting to do with his song, and has several other countries to visit. For now, he wants to enjoy the ride.

It seems as though Psy recognizes that this may be his only claim to fame. Even with his stellar collaborations and an exclusive meeting with the United Nations, it’s quite possible for Psy to become old news pretty quickly. As it is with human nature and media, we’re always on to the next big thing.

MC Hammer was even quoted after the show, saying that his appreciation for Psy’s staple dance move is comparable to his own signature move, one of the major reasons why MC Hammer wanted to collaborate with Psy on this. But case in point, how long really was MC Hammer’s music career?

A popular question in the Korean music industry goes like this: how can THEY ride on the coattails of Psy’s recent success? Kpop has long tried to break through the American and European markets not only just for popularity and increased export of Korean content, but because selling music in other countries beside South Korea provides a major financial benefit. Popular musicians like BoA and Wonder Girls have also placed their bets on trying to claim the international music industry fame.

wonder girls screenshot from nobody music video

wonder girls – nobody

South Korean music producers have tried hard in previous years to crack the code on breaking the American market, by collaborating with American artists and producers, but it seems that their music loses a lot of traction once it passes the Asian borderline. Asian music really only seems to have a few places in American culture- video games and snarky YouTube parodies, and now Gangnam Style carved itself a little piece of the DJ’s pie in weddings. Finally something to replace the Macarena and Cha Cha Slide.

One notable success story stems from the Wonder Girls’ single “Nobody,” which became a big enough YouTube hit to warrant parodies and the girls the chance to tour with the Jonas brothers. Since then, seems like Korean producers were scrambling to create similar girl groups with catchy dance routines, when all it did was clog up the Korean radio waves with less-than-stellar one-hit girl groups.

When it comes down to it, there is no secret formula to viral success. People get stuck to the weirdest things, but it doesn’t mean we should go out there and create more weird shit to attract moths to. Asian music producers need to stop trying to appeal to the American market, and instead concentrate on creating good stuff that people want to watch and listen to. Instead, let the netizens do all the work of propagating the good shit throughout the web. Kpop got a good blip on the radar from Psy’s success, but they should not follow suit and try to recreate that same event, which I am sure they will try to do.

And if you haven’t seen it, you’re under a rock. Here it is:

[youtube]http://www.youtube.com/watch?v=qlUyF6q0zKg[/youtube]

Rocky Vy Khamken

Digital marketing consultant by trade, a freelance writer by passion. Also, anything that involves innovative tech, fashion, entrepreneurialism, Pantone 021C and pandas are cool, too. Follow him @rockyvy.

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From around the web:
  • http://twitter.com/Gen_Geek_Girl Genevieve LeBlanc

    The biggest thing is that Psy was not trying to break into the American market with Gangnam Style; he just made an awesome music video with a catchy song. Gangnam Style became popular because it’s good, not because it was trying to appeal to Westerners in general.

    That being said… I still like Wonder Girls’ “Like Money” XD

    • http://twitter.com/rockyvy Rocky Vy (Khamken)

      Exactly! That was the beauty in his success, is that it wasn’t trying to be something it wasn’t. That’s the problem with Asian pop artists trying to break out in other places… just do your thang and you’ll be discovered.

    • sternhead

      On the other hand, westerners appreciate individualism, which Psy represents in a way the rest of Kpop has failed to. This was all his idea.

      • http://twitter.com/rockyvy Rocky Vy (Khamken)

        That is very true. Although, I can’t say much about individualism in music in terms of dance and techno merging with pop and r&b.

  • http://www.facebook.com/sonya.km.7 Sonya Km

    Another ignorant stupid slander~~Now keep chanting to yourself ~”it’s over for Psy and K-pop” ~~~ how much did you get paid from Justin Bieber fans to post this nonsense?

    • http://twitter.com/rockyvy Rocky Vy (Khamken)

      I challenge you to reread this article one more time, this time with a little more sense behind your head. I never said it was over for anyone.

    • http://twitter.com/rockyvy Rocky Vy (Khamken)

      Oh, and I was paid $1.99 from Beliebers to post this.

  • http://www.facebook.com/sonya.km.7 Sonya Km

    Psy shouldn’t have performed with a outdated singer -MC Hammer! He ruined his fresh Kangnam Style song at the AME. What was Psy thinking ? It would have been much better if he performed like at the MTV Europe Music Awards.

  • http://www.facebook.com/sonya.km.7 Sonya Km

    Psy~please don’t let any ‘outdated singers” such as a MC Hammer ride your fame by perform together next time !! It will dilute the Kangnam Style with an old crappy songs.

  • http://www.facebook.com/sonya.km.7 Sonya Km

    MC hammer is an old outdated singer who ride the coattails of Psy’s fame at the AME, That’s what everyone thinks so you self-delusional idiotic writer of this blog should shut up !!

  • Reboot

    I thought this was pretty good, a really good choice to blend together. I wouldnt be surprised if Psy was a fan of MC Hammer, and probably help inspire some of the dancing he does. Either way, fame comes and goes, and at least Psy seems aware that he’s probably got a 1 hit wonder going.

    On a side note, i think the men in white coats need to pick up Sonya Km….

    • http://twitter.com/rockyvy Rocky Vy (Khamken)

      From the interviews they had after the AMAs, seemed like actually MC Hammer reached out to Psy’s team, which I think is pretty cool. I really appreciate that Psy is hamming it up for now and yet not making a big deal about it by still poking fun at himself.

      And as for Sonya… well, it is time for her to check-in.

      • Reboot

        I agree with you on both points :)

  • woodywootwoot

    black and yellow baby!!!

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