The Priceline Negotiator has returned!

As some of you may recall, the Priceline Negotiator was last seen plunging to his death that ended with a massive explosion. He has returned! A new 30-second Priceline ad has surfaced on Youtube with William Shatner in hiding having been “dead” for many months. He plugged the Priceline motto and how he “always will have it” [being the Priceline Negotiator]. He ends with running towards the water with his surfboard.

The Priceline Negotiator’s final scene… until now!

Shatner is glad to be back and knew it was a mistake to get rid of the character that he has played for six years. Like Flo to Progressive and the duck to Aflac, Shatner takes pride in his character.

“There’s a certain pride in making a character in advertising a popular character,” Shatner said. “You could look at it as an achievement.”

We’re also glad to have you back, Priceline Negotiator.