For the first time in the company’s public history, Nintendo has reported an annual loss. Price-cutting on all of their consoles and the soaring yen are thought to be the main causes. Nintendo sales dropped 36.2%, but Nintendo contends that it will pick up sales and cut the losses by half with over 250 million in profit earnings.
Surprisingly it is not the Nintendo Wii lacking HD content and wider range of gaming titles that industry analysts see as the prominent problem child of Nintendo, rather it is their lacking 3DS system. Nintendo tried reducing the price tag in order to prevent overages and generate sales, but “tough competition from smartphones, tablet computers, and social networking websites” have attributed to its presumed mass-market failure.
If anyone from Kyoto (Nintendo headquarters) is reading this, here is my suggestion to boost sales dramatically and make waves as you always do in a “shock and awe” fashion: begin making your exclusive titles from past to present available in app stores everywhere! Generating sales from that alone would likely put Nintendo back on track and shake the boots of Sony and Microsoft. Another route is to follow in Sony’s footsteps and create a smartphone/gaming handheld, but they didn’t have much success with that either. I doubt that this is really the end of the Mario Party. If we have learned anything from Nintendo, it is that they still manage to amaze us even in a market as astonishing as it is.
Source: Japan Today