Facebook gaming drops from 50% of users to just 25%Posted 6:17 pm on Monday, February 27th, 2012 by Ryan Southard
In just a few years, Facebook had become the goldmine from which diamond-encrusted butterflies flew. Now, however, there are a lot less diamonds on said butterflies. IHS Screen Digest Media Research claims that at the end of 2010, an astounding 50% of Facebook users were gaming on Facebook. At the end of 2011 that number had dropped to only 25%. That 25% is still a lot though, considering that it’s a percentage of one of the most-used websites on the planet.
IHS says that games on Facebook can still find an audience, but it’s more difficult than it used to be. For example, Cross-promotional media are required to be effective in reaching new customers. It’s their belief that users from this casual boom of a few years ago are now looking for skill-based games to bide their time. Smartphones are also to blame, and seeing as how they offer similar experiences, and sometimes much better ones, that sounds about right to me.
Are you an ex-Facebook gamer? Have you sold the farm and gone on to the city, or did you move to an entirely different country?
Let us know in the comments below.
Ryan Southard is a video game enthusiast, dissecting games down to their tiniest details. Whether it’s new or it’s old, as long as it’s awesome, he’ll play it. Follow him on Twitter at @Ryan_Southard