Looks like the latest wave of internet driven trends/technology has hit no bounds in where it is taking affect. Advertising company Adchemy has raised over $61 million in a campaign to bring its new insights on how the online advertising business should be handled. This campaign has brought Microsoft to the forefront of the scene and to stand by what Adchemy has interpreted in the online ad world.

Currently ads are narrowed down and conceptualized on the notion that purchasing keyword algorithms would be the most efficient way to set the economy of things. As such, Google recently decided to slightly change the game with its introduction of algorithms that detect original content throughout the internet. Google currently holds everyone hostage.

Looks like things are a changin’! Don’t denounce this as just another desperate attempt for Microsoft to stay above water by funding some radical new twist to things. Adchemy was founded by current CEO Murthy Nukala and the late Rajeev Motwani. It just so happens that Rajeev Motwani was one of the few who mentored Google co-founders Larry Page and Sergey Brin.

“Moving away from keywords and focusing on a consumer’s underlying intent is a massive paradigm shift that radically simplifies ad campaigns and enables advertisers to address consumer queries in a significantly more relevant way, at a scale unprecedented in the industry. Our technology will help transform how advertisers reach consumers in search, mobile, and other intent-rich channels.” - Murthy Nukala

Google is broken. Simplicity is key – Adchemy is in!

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