Ubisoft In Third Place, Aiming for EA and ActivisionPosted 5:47 pm on Friday, April 8th, 2011 by Ryan Southard
It seems we can’t even go one day without one publisher trying to eat another. Businesses are always looking to beat their competitors, but news of any CEO talking about how their aim is to “beat those guys”, well, it always gets the internet talking about who is better than whom. What’s funny about this story is that I just did another one on EA wanting to take down Activision with its new Battlefield 3 game.
In his interview with MCV, Ubisoft’s CEO, Yves Guillemot, is the one who is doing the aiming, and the direction is towards his two major rivals, EA and Activision.
Guillemot rationalized his statement:
Well, we got from number 25 to number three, so we think that we can continue and that it is possible. It’s not certain, but we are taking the steps that we think will take us there.
Continuing to speak about their current position he said this:
What remains the same is that we’re always a challenger. We are not the biggest, we need to find ways to win market share and be more creative and agile than our competitors. We’ve always considered creativity, using new technology and entering new markets quickly as the way to gain share and be recognised. What’s changed, of course, is the size. We now have 6,000 developers around the world, which is the second largest resource in the industry.
Guillemot also mentioned Rayman Origins being a “big event” for the industry. With a new 2D hand-drawn Rayman game, the Assassin’s Creed series that sells roughly 6 million units per release, Splinter Cell possibly going multi-platform in the near future, the Ghost Recon series, and all of the other dancing and music games they’re involved in, who knows, maybe Ubisoft has what it takes to take down the two giants.
It should be noted that Guillemot spoke quite calmly in his interview with MCV, and didn’t seem to hold any malice towards his rivals; he simply wants his company to be the best. I’ll take him over Kotick any day.
The new Rayman: Origins may be coming to PC, Wii, iPad, 3DS, PS3, and Xbox 360 in 2011. Is it a must-buy for you?
Ryan Southard is a video game enthusiast, dissecting games down to their tiniest details. Whether it’s new or it’s old, as long as it’s awesome, he’ll play it. Follow him on Twitter at @Ryan_Southard