EA Plays Hardball, Says Battlefield 3 is Designed to Take Down Call of Duty

Ryan Southard

With Call of Duty: Black Ops selling around 22 million copies, well, you can’t blame EA for wanting to take on Activision in the battle of who can make the best online war game. In a recent interview seen over at Games Industry.biz, John Riccitiello, CEO of EA, says this of Battlefield 3:

This game is designed to take that game down. If you’re looking for a battle of the titans, a Red Sox versus Yankees, if you’re trying to understand if it’s Microsoft versus Google and what the tip-off point is for this holiday season — this is it. There’ll be a couple of hundred million dollars of marketing between these two products going head-to-head; similar designs, we think we’ve got the better product. It’s going to be a blast.

Based on the trailers I’ve seen of the game, I believe that EA has a really good chance this time. As long as EA markets their game well, Battlefield 3 might finally finish what Battlefield: Bad Company 2 and Medal of Honor tried to do – defeat Call of Duty.

Battlefield 3 will be released worldwide in 2011 this fall on PC, Xbox 360, and PS3.

Check out all of the Battlefield 3 “Fault Line” series of videos:

Source: Games Industry.biz
Via: Destructoid

Ryan Southard

Ryan Southard is a video game enthusiast, dissecting games down to their tiniest details. Whether it’s new or it’s old, as long as it’s awesome, he’ll play it. Follow him on Twitter at @Ryan_Southard

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http://Website Tony

I think you can take out call of duty if you have the same control in call of duty i cant get use of the control it seems unfit for the battle sequence in battlefield 3 so change that control and i will buy it.
http://Website Ninja

Topping 22 million units is going to be tough for BF3 with the way marketing is going already. Their primary push is for PC, but the specs required are pretty high by modern standards. Everyone knows that big sales are with the consoles now, but the only news coming out about BF3 on consoles is how stripped down they will be. I don’t see it topping even 10 million units.
http://Website Jordan

I love Battlefield, and I am a 7th level Veteran (PC & PS3). I will definitely be picking up a copy of BF3. But if Modern Warfare 3 has quickscoping like it was in MW2, I will also be picking up a copy of that aswell. Even though I enjoy raw team based gameplay, I always loved getting into a party of quickscopers and having fun on a Friday night. One thing they should take out is the the aim assist when using a sniper rifle though, then i’ll be happy
- Ryan Southard
  
  No kidding. I really hate aim assist in multi-player. I would rather lose based on my lack of ability than win by aim assists.
http://www.scea.com Ivan_PSP

Too bad Call of Duty Modern Warfare 3 will wipe the floor with this crappy BATTLEFIELD series.
http://Website jack020

if it comes to quality then battlefield series has already won over COD with the outcome of bfbc2

COD had(/has) terrible programming and the game needs new inovating features aswell.

the fact that cod4 was such a hype still remains largely responsible that the game is still being sold so well while the game has not yet seen huge improvements at all.

EA Plays Hardball, Says Battlefield 3 is Designed to Take Down Call of Duty

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