EA Plays Hardball, Says Battlefield 3 is Designed to Take Down Call of DutyPosted 7:01 pm on Thursday, April 7th, 2011 by Ryan Southard
With Call of Duty: Black Ops selling around 22 million copies, well, you can’t blame EA for wanting to take on Activision in the battle of who can make the best online war game. In a recent interview seen over at Games Industry.biz, John Riccitiello, CEO of EA, says this of Battlefield 3:
This game is designed to take that game down. If you’re looking for a battle of the titans, a Red Sox versus Yankees, if you’re trying to understand if it’s Microsoft versus Google and what the tip-off point is for this holiday season — this is it. There’ll be a couple of hundred million dollars of marketing between these two products going head-to-head; similar designs, we think we’ve got the better product. It’s going to be a blast.
Based on the trailers I’ve seen of the game, I believe that EA has a really good chance this time. As long as EA markets their game well, Battlefield 3 might finally finish what Battlefield: Bad Company 2 and Medal of Honor tried to do – defeat Call of Duty.
Battlefield 3 will be released worldwide in 2011 this fall on PC, Xbox 360, and PS3.
Check out all of the Battlefield 3 “Fault Line” series of videos:
Ryan Southard is a video game enthusiast, dissecting games down to their tiniest details. Whether it’s new or it’s old, as long as it’s awesome, he’ll play it. Follow him on Twitter at @Ryan_Southard