Axis Animation: The Team Behind the Dead Island TrailerPosted 10:27 am on Monday, February 21st, 2011 by John 'Spartan' Nguyen
The video game community was all about the shockingly cool viral Dead Island trailer last week, which reached over 2.5 million YouTube views. It’s a survival horror game for the PS3, Xbox 360 and PC that is being released in 2011, and is about a bunch of zombies infesting a tropical island getaway.
The guys behind the trailer is Axis Animation, a Scotland-based team. Axis owner and director, Stuart Aitken, directed the trailer.
“When we were initially approached by Deep Silver about Dead Island we were really excited about the idea of getting to grips with zombies.” said Axis Executive Producer Richard Scott.
“As we started to collaborate with the Deep Silver team on the story ideas and creative treatments we felt that there was something else special about this opportunity.” Scott continues.
The team mentioned that the game will be different than other zombie games. Their goal is to try to make it real and visceral.
“Deep Silver were really keen to create something different, something that would really stand out and when they put forward the initial idea for the ‘reverse’ sequence I saw the seed of something great there.” said Axis director Stuart Aitken.
Aitken then talks about using emotion to show the horror of being in a zombie-infested island.
“Working with the Deep Silver team has been fantastic.” continued Aitken. They put a huge amount of faith and trust in me and the rest of the team and it has paid off for everyone.”
“We set out to create a rather unique trailer concept that would focus on delivering emotion and atmosphere while transporting the key elements and features of Dead Island. With the help of Axis and the great collaboration between our cinematic Director, Anton Borkel and his team and Axis’ own Stuart Aitken, we ended up creating something that was a breathtaking combination of pictures, story and music which formed an atmosphere of intensity that – for us – was beyond words.” said Global Business Development Director and acting producer on the project Malte Wagener of Deep Silver.
Well, let’s hope that the actual game will have the same emotional impact as the trailer.
Source: Axis Animation
John “Spartan” Nguyen is the editor-in-chief at Nerd Reactor and is based in Orange County, CA. He is a graphic designer and illustrator.