November 18, 2010 – Disney hosted a grand opening party at the Royal/T Cafe for the TRON: Legacy Pop-Up Shop. The entire place was decorated in TRON style with neon blue lighting and a grid pattern wall containing code. I thought to myself, “This is what it would be like to party in the GRID!” It was open bar and the atmosphere was lively. Female models in futuristic latex clothing (designed by Tableaux Vivants) posed as still statues along the walls of the area which matched the artificial theme of the GRID.
The front room contained the pop-up shop and open bar. The back room had a more relaxed vibe. The DJ was playing music and the models were standing on stairway platforms. A projector played TRON scenery in the background. In the middle section the TRON: Evolution video game demo was playing on an Xbox 360. A middle room featured new products by Monster Cable consisting of glowing headphones and an iPod speaker/dock shaped like a glowing light disc.
A few celebrities attended the party. The most prominent celebrity of them all was Olivia Wilde who plays Quorra in the TRON: Legacy movie. Even Pedro (Efren Ramirez) from Napoleon Dynamite attended!
The pop-up shop is a temporary store that will sell TRON: Legacy merchandise from November 19 through December 23, 2010. The shop is being hosted by Royal/T which is a maid cafe that doubles as an art space. Address and pop-up shop schedule are listed below the photo gallery. Royal/T will also be serving a special TRON inspired menu.
8910 Washington Boulevard
Culver City, CA 90232-2326
POP-UP SHOP SCHEDULE:
Nov. 19 – In addition to the array of pop-up shop merchandise for sale, limited quantities will be available from the TRON: Legacy couture collection for women designed by high-end designers Jerome C. Rousseau, Hayden-Harnett, Rotenier and TomTom, ranging in price from $90 – $2,600. As an exclusive for visitors, the TRON-inspired pieces from Los Angeles–based jewelry brand TomTom will only be available at retail at the TRON Pop-Up.
Nov. 30 – This week is especially designed for athletes and action-film fanatics. Limited edition products inspired by TRON: Legacy available this week include: an adidas compression top ($45), styling TRON board shorts from Hurley ($65) and special edition TRON: Legacy 3D eyewear from Oakley ($150).
Dec. 3 – Three different sets of limited-edition collectible artwork ($28.99-$76.99) selected directly from the film, plus actual film frames of different scenes from TRON: Legacy.
Dec. 7 – Soundtrack CD: The original motion picture score for TRON: Legacy composed and produced by the critically-acclaimed, Grammy-winning duo Daft Punk.
Special TRON Pop-Up Shop Events:
Dec. 17 – Fans can trade in their TRON: Legacy movie stub and collect a TRON keepsake available only on this date and for the first 300 people during Royal/T gallery hours.
Dec. 18 – Fans are welcome to join TRON Family Fun Day from Noon to 4 p.m. with art activities for the whole family including decorating a mini-lightcycle from Spin Master.